Tired of the uncertainty of online search, the continual threat of malware and the unpredictable quality of any given site, people in the US are increasingly turning to mobile apps to get the information they need. Seattle pi’s “Choice of Mobile Over Web Benefits Companies Most” reveals the results of a study that examined search habits.
“In June, consumers spent an average of 81 minutes per day using apps on smart phones and tablets, versus 74 minutes surfing the Web through a PC or mobile phone browser, according to a recent analysis by Flurry Inc., a research firm. The study underscores the stupefying increase in smart-phone use, as just last June people spent 64 minutes on the Web and only 43 minutes using mobile apps.”
This shift in behavior, which shows no signs of leveling off, raises the stakes for companies and their apps. Not only must they provide a secure experience that meets the users’ needs, they’ve also got to satisfy the makers of the most popular devices and mobile operating systems, like Apple, which has excluded apps that might be seen as competition or don’t meet their standards. Firms such as SocialAdMx and ThinkWeb3 can help companies get the most out of their mobile apps, including social media integration.
Rita Safranek July 29, 2011