Hungry for quality content, Google’s interest in Hulu, which is owned by Walt Disney Co., News Corp., and Comcast Corp.’s NBCUniversal, is described in the Los Angeles Times piece “Google May Be Poised to Bid for Hulu.”
“Google is the most intriguing of the prospective bidders because of its complicated — and often testy — relationship with Hollywood. Last year’s launch of Google TV, which streams Web content onto television sets, flopped because the major broadcast networks blocked access to streams of their popular shows.”
Google, which already owns YouTube, wants to launch television-like channels. It isn’t the only suitor eyeing Hulu. Whoever doesn’t buy the online video company will be looking to make a deal for programming. Forward-thinking investors should be looking for entertainment firms that can provide competitive content. If you’re thinking about trying to get into this market, investment advisers such as Michael Onghai can help you navigate the crowded online entertainment sector.
Rita Safranek July 27, 2011