A new British company is hoping to take advantage of the smartphone boom. The recent press release “New Company Launches to Help Local Businesses Connect with the Mobile Generation” http://www.pr.com/press-release/336347 introduces LocalDirect Limited http://localdirect.me which is a mobile marketing company with a multitude of solutions.
LocalDirect believes we are entering the second digital revolution. The first revolution saw the digitalization of most information and now it is all about the mobilization of that information. Their managing director says:
“Mobile marketing encapsulates a multitude of forms: from text-based SMS to sophisticated mobile websites. However, we believe that the key to successful marketing today is an integrated, synthesized approach – not over – relying on one particular channel but exploring all possible ways to communicating your message with your customers.”
They plan to focus on local businesses such as night clubs, theaters, restaurants, health clubs and salons. By exercising all the available mobile marketing opportunities, this .ME company can reach customers quickly, consistently and economically.
Technological start-up businesses are always a tempting investment opportunity. With the colossal increase in smartphone and tablet access, mobile marketing companies seem like a safe bet. However, to make sure your safe bet isn’t a bust, we suggest you speak to an experienced investment professional like Michael Onghai http://www.linkedin.com/in/valueinvestor for some solid advice.
Jennifer Wensink August 1, 2011